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In order to increase engagement on Instagram you can buy 20 Instagram likes and do things like this:
- Run live streams. Another difficult but effective way to increase user engagement. On its own, a live broadcast is of no interest to anyone, unless you are a well-known personality. So two important rules: invite experts and announce the launch. It's a good format in which you can discuss topical issues with your subscribers, talk about news, share tips or recipes with your subscribers. It's cool if you have a good expert - an audience will come to see it. And during the broadcast, you can engage your subscribers through comments and questions.
- Publish a video with tips and tricks or masterclasses. If you have a good expert who your audience will come to see, you can run a Q&A format. Useful tips are always on trend. And if the expert doesn't just show what he knows, but answers the users' questions, higher engagement is guaranteed. Large brands also use this format.
- Use hashtags and geotags. Insta is the first social network in terms of user engagement. But even there, it's worth using harmless tricks like hashtags and geotags. In 2021, people are still searching for accounts and posts of interest via tags. And hashtags also help build a recommendation feed, and that's very handy. Geotags are a cool thing in general. For example, you could publish a post about a new outlet opening. People will add it to their Saves just because of the geo-tagging - to remember where the new shop is located.
- Respond to comments. People ask questions in comments for a reason - they need an answer. If you don't answer in time, the person will go to a competitor. So if you get meaningful comments and even more so questions - don't delay in responding to them, respond as soon as possible. 42% of users expect you to respond within an hour and 32% within 30 minutes. Seriously, here's the research. Reactions like "Great!" or "Nice)" can be rewarded with a like. But you have to give a detailed answer to a detailed question. The main thing is not to delete negative comments. Rather, look for the reasons, try to get to the bottom of it, and get the person to engage in a constructive dialogue. Otherwise, you will only make it worse. To encourage engagement, read up on how to properly handle comments.
- Run games. Another simple scenario for increasing ER. You can come up with simple games, puzzles or mock interactivity that users need to react to. For example, guess the name of a product or come up with their own sequel to a line.